***COMING SOON*** In addition to our regular advertising listed below, we will begin offering specialty advertising within Unofficial Pacoima, our very own directory of business within the San Fernando Valley. Stay tuned for details. Unofficial Pacoima specifically caters to people researching vacations and trips to the San Fernando Valley.

***NOW ONLINE*** Specialty area advertising is now online at The News Letter. It runs as a popup of the two most popular pages (Headlines and Archives) at a wallet pleasing $100 per banner per quarter. The News Letter receives approximately 1000 hits per month.

Thanks so much for taking the time to come to our advertising rates page. Our rates are amazingly competitive, and your banner impressions will receive a guaranteed audience of 6,000 unique visitors per month (based on our statistics via CGI cookies--approximately 4,400 unique pageviews in Summer; 6,600 in Fall; 10,400 in Winter; 4,800 in Spring per month). ***GRAND OPENING*** events frequently generate significantly higher pageviews. It is not unusual for ***GRAND OPENING*** events to generate an extra 700 unique pageviews per day during their first few days. Actual page views will be significantly higher than this, as CGI cookies only count each visitor once per session (exception - certain firewall configurations may cause each pageview to register as a unique view). Pacoima Ranch is a content-rich site of more than seven-thousand (7000) pages and has been online continuously since October 15, 1996.

Our basic advertising rates are based on a monthly or quarterly basis rather than a per-click basis. Run Of Site refers to a banner being in " The Pacoima Ranch Exchange" throughout the hundreds of pages that spawn this popup as they load. Run Of Site banners will appear in the Pacoima Ranch Exchange popup. Static refers to the banner being hardcoded into the page so that it is the very first sponsor banner seen (multiple page rates available), though Pacoima Ranch Exchange banners may appear on any page. Static sponsor banners will be constantly viewable on the page into which they are hardcoded. You select the page or pages you would like the banner to be on, though please note that banners may not appear on any Perl or JavaScript generated pages. Banners may not be hardcoded into the pages of The News Letter, advertising in this area is available as a popup only. We will contact you immediately if a page is "sold out". Static sponsor banners are always displayed immediately above the Pacoima Ranch Counter as the first banner on a page. This is an exact representation (font colors will match page) of an actual Pacoima Ranch sponsor's banner in a Static mode:

this could be your ad, click here for details

The top line of text "visit our sponsor, they're absolutely great", contains text links to your site, the banner contains links to your site, and the line underneath contains a link back to this page. Banners should be ready-to-go in the webstandard 468x60 size in either the animated .gif (Web Graphic) or animated .swf (Shockwave Flash) format. File size should be under 11K. Shockwave Flash banners should be run through After Shock (or the newer "Generate HTML" features of Flash 4, 5 and MX-6) with the static .gif and After Shock .htm forwarded with the banner. The basic URL and any soundeffects should be builtin, with the URL being a onClick GetURL. Animated .gif's may be forwarded as is, with the URL noted. If using HotSpot technology in FireWorks, please ensure that the URL Behavior is TARGET="_blank". URL's will always be appended to open as TARGET="_blank" to ensure that your URL is actually reached and opened on all clicks. Built-in URL's in Flash panels should be TARGET="_blank". Banners which automatically force the browser to the sponsor's site as part of the pageload or as an onMouseover are not allowed. Banners must contain the onClick option if in Flash Shockwave (.swf's). Banners may not contain Java (limited exemption for .swf), JavaScript (limited exemption for .swf), ActiveX codecs (limited exemption for .swf), VBScriplets (limited exemption for .swf), or similar hooks.

Banners should be stored on the private Pacoima Ranch servers to ensure rapid deployment and faster page loading. A 1x1 clear.gif loading from the sponsor's server is allowed and encouraged as an aid to audit. Server outages on banners not stored on the private Pacoima Ranch servers affecting page loading is grounds for a banner being removed from circulation without notice. Extensions and discounts will not be offered under this circumstance. A copy of the banner (with URL appended), should be sent to Pacoima Ranch if this occurs, so that we may load it to our private servers and continue the normal rotation of the banner. We will contact you if we detect this. We may also load a local cached copy should we be unable to reach you. Banners will always remain the intellectual property of the site they advertise. The panel that spawned as this page loaded is an exact representaion of how the Run Of Site Pacoima Ranch Exchange popup looks.

this could be your ad, click here for details

Sponsor banners in the Run Of Site category may only be of 11K or under. Shockwave Flash banners are now fully supported, as are all rich-text formats which display in Netscape 4.75+ and Internet Explorer 5.5+. Opera, WebTV and Lynx compatibility is optional. Run Of Site banners are always in the TARGET="_blank" call mode, ensuring that your site is always reached when Pacoima Ranch surfers click on them.

Static sponsor banners may be on any page (subject to availability) which is not Perl nor JavaScript generated. This basically means that only the Pacoima Ranch Discussion Boards and the Pacoima Ranch Guestbook are not available. Only one Static sponsor banner may be placed on any page. If you select the more expensive Static option, you will always be the only Static banner on that page. Run Of Site sponsor banners may be placed on any of the hundreds of pages that contain the Pacoima Ranch Exchange. Here's a list of many of these pages. And yes, we're always open to suggestions about adding a Pacoima Ranch Exchange panel to a page so that a Run Of Site sponsor banner popup panel may be inserted on that page. Here's the current list of Premium (Static) Advertisers and one of the Pacoima Ranch Exchange advertisers.

Static Sponsor Banners:

      $70 USD per page per month; $170 USD per three pages per month

Run Of Site (Pacoima Ranch Exchange) Sponsor Banners:

is preferred. Pacoima Ranch Offices clients may use our online payment services. After two quarters of timely payment, automatic billing privileges will be extended (net 10 on date of mailing, please). Banner construction is available: $140 USD for animated .gif's (maximum of five frames) or $270 USD for animated .swf's (maximum of ten symbols and ten layers). Pacoima Ranch reserves the right to place free spots for any sponsor banner on any page at no extra charge when adbanner sales are undersold. This is to reward our advertisers and to cause extra exposure for our advertising program. You may elect to not receive free spots, but we might consider you a tad "duh" if you do.

Advertising agreements will be bound by the current version of this page and the law as in force in the City of Los Angeles, County of Los Angeles, California, United States of America. In the event of unexpectated downtime, any downtime of more than two hours will cause the "month" to be extended by one day. The minimum extension will be one day, the maximum extension will be the actual numbers of days downtime ocurred. Downtime of less than 24 hours will be treated as a "two-hour downtime". We will automatically extend the "month" OR discount the next billing cycle should we detect downtime problems. You will be contacted, also. Please always feel free to contact us should you detect this problem. DNS and 'Net backbone problems in your local area or that of surfers should not be interpreted as downtime. 'Net failures (local ISP/IP/IC) in your local area should not be interpreted as downtime, nor should 'Net failures (local ISP/IP/IC) of any surfer. Downtime specifically refers to our being nonaccessible. Our SLA calls for less than two hours downtime per year, and we've never had to use it.

Limited refunds will be available only when a sponsor banner has not been placed for active surfing on the 'Net. A $15 USD fee will be deducted. NSF (or similar) checks are subject to a minimum of the face value plus all banking fees incurred. Bad faith on NSF (or similar) will be treated according to California law (minimum of triple damages). Stop Payment (or similar) checks will be treated as criminal fraud.

No guarantee of any kind is offered as regards the actual number of click throughs generated by any sponsor banner, though our average click through is just slightly above 1%, which is significantly higher than the 'Net average. This higher click through is caused by our targeted promotions. Some banner programs have click throughs as low as 0.2%. Our basic target surfers are specialty graphics people (including VRML and other virtual realities), HTML hardcoders, US Military abroad (all ages, including children and family), children, families, students, 'Net geeks/nerds, technical people, Citizens of FortuneCity.com, software developers, 'Net developers, and educators. All of our sites have a distinct and friendly vision.

Sponsor banners will not be accepted regarding any site engaged in illegal activity, hate, hate crimes, racism, porno (adult content), gross violations of the 'Net standard of conduct, any site deemed unacceptable by Pacoima Ranch, nor most MLM sites. MLM sites may apply for an exemption, but they will be reviewed on a case-by-case basis. MLM sites such as Amway, Avon, Herbalife are automatically exempt from this due to their truly excellent track records, wonderful products and product fulfillment. Sorry to be so harsh, but MLM has a deservedly bad reputation, both with consumers and here at Pacoima Ranch. We're here for the long haul, not a quick buck. We expect our sponsors to behave similarly.

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